Emerica was launched in 1996, sponsors a team of skateboarders, and has produced the following videos: Yellow (1997), This Is Skateboarding (2003), Kids in Emerica (2005), Stay Gold (2010), MADE: Chapter One (2013), and MADE: Chapter Two (2016). The 2013 video, MADE: Chapter One, was offered to consumers at a price of their choosing, with a minimum price of US$1.00 established.