Polar Skate Co

The brand’s clothing incorporates the art of team riders—like a jacket featuring drawings by Dane Brady—and takes inspiration from their individual styles.

Founded in Malmö, Sweden in 2011, Polar represents a shift in skateboarding towards independent companies that serve a more niche audience. In interviews around the time of the brand’s launch, Alv earnestly described his disillusionment with the industry’s status quo, explaining that he wanted to create something that treated skateboarding with reverence and not just as a commodity.