Primitive began as a skateboard, sneaker, and apparel shop located in Encino, California. The brand saw immediate success and quickly expanded to include its own apparel line. Plan B Skateboards had originally sponsored Paul Rodriguez, but he quit the team due to his desire to have more control and ownership over his career. A limited-edition run of the Primitive “Gold Eagle” pro model deck went on sale in early April 2014 and sold out within hours. From there, the decision to launch Primitive Skateboarding was born. Paul Rodriguez was the pro of the original team, with Carlos Ribeiro and Nick Tucker joining as amateurs.